Unlock Your Potential with
Expert Research Solutions

Leveraging your position in the market through information and knowledge

About Us

Established in 2009, MITRA serves various economic sectors by providing consumer and market research services alongside a comprehensive range of end-to-end marketing consultancy services. Over the years, MITRA has served industries including banking, telecommunications, FMCG, insurance, automobile, and manufacturing, delivering a diverse array of research solutions. Backed by proven electronic data collection and management systems, MITRA boasts a highly skilled and experienced research team covering the entire country. Committed to upholding international standards of conduct and ethics in marketing research, MITRA ensures integrity and professionalism in its client engagements.

Vision

To become a market leader in the supply of research services and marketing consultancies in Malawi.

Mission

MITRA strives to provide robust market research services with steadfast commitment to timely delivery of service to our clients

Core Values

  • Consistency
  • Flexibility
  • Integrity
  • Precision

Our Services & Products

1. Marketing Consultancy

  • Developing marketing strategies and plans
  • Identifying new business opportunities
  • Identifying new markets
  • Defining new markets / segments entry strategies
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Marketing Consultancy
- Developing marketing strategies and plans
- Identifying new business opportunities
- Identifying new markets
- Defining new markets/segments entry strategies
- Brand positioning
- Products preparations and roll outs Developing marketing management protocols
- Providing expert information about promotions, branding, brand communication, media and their implementations

2. Marketing Research Consultancy

- Retail / Wholesale / Mobile Sales Vans Audit
- Syndicated or shared costs audit are negotiable
- Brand Health Check / Tracking
- Mystery Shopping / Buying

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Marketing Research Consultancy
- Retail / Wholesale / Mobile Sales Vans Audit
- Syndicated or shared costs audit are negotiable
- Brand Health Check / Tracking
- Mystery Shopping / Buying
- Customer Satisfaction Surveys
- Advertising Trackers
- Market Sizing
- Brand Barometer/Consumer Market Index

3. Market / Consumer ADHOC Research

- Consumer Product Tests
- Concept Testing
- Advertising Concept Pre / Post-Testing
- Brand / Product Corporate Image Inquiries
- Pack & Packaging Concept Testing

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Market / Consumer ADHOC Research
- Consumer Product Tests
- Concept Testing
- Advertising Concept Pre/Post-Testing
- Brand/Product Corporate Image Inquiries
- Pack & Packaging Concept Testing
- Baseline /Consumer Habits & Attitude Studies
- Consumer Perception Studies
- General Consumer Survey
- Reputation & Image Assessment Studies
- Segmentation Surveys
- Omnibus Surveys

5. Market Operations Research

- Sales Research
- Shop Tests
- Marketing Campaign Pre-Testing
- Promotion Impact Assessment
- Distribution Checks

4. Media Surveys

- Newspaper / Magazine Readership Surveys
- Radio Listenership Audience Survey
- TV Viewing Audience Survey
- Radio/Print Media Impact Assessment & Monitoring Survey

6. Qualitative Research

- Desk Research
- Focus Groups
- Consumer In-depth Extended Interviews
- Consumer Immersions
- Consumer Clinics

7. Other Surveys & Services

  • Questionnaire Designing
  • Focus Group Recruitment
  • Data Collection System Designing
  • Data Analysis
  • Data Mining & Analysis
  • Brand Audits
  • Retail Census
  • Market Entry Surveys
  • Consumer Profiling
  • Market Landscape Surveys
  • Quality Controls
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Marketing Consultancy
- Developing marketing strategies and plans
- Identifying new business opportunities
- Identifying new markets
- Defining new markets/segments entry strategies
- Brand positioning
- Products preparations and roll outs Developing marketing management protocols
- Providing expert information about promotions, branding, brand communication, media and their implementations

Meet The Team

Mercus Chigoga

MANAGING PARTNER

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Mercus Chigoga (MANAGING PARTNER)
- 27 years of world-class practical marketing and market research expertise gained from local and international markets.

- Worked with Unilever, Celtel, Zain, Airtel & NBS Bank at senior executive levels based in Malawi, Kenya, Zimbabwe, The Netherlands & Bahrain.

- Has been instrumental in leading marketing teams in development and implementation of entry strategies for new local and international markets.
Albert Chigoga

MANAGING PARTNER

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Albert Chigoga (MANAGING PARTNER)
- 20 years experience in market research managing projects for local and international clientele.

- Expertise in research designing, data analysis and reporting of findings.

- Managed local and multi-country research projects for various sectors such as banking, telecommunications, social media, finance and FMCG just to mention a few.
Sangwani Gondwe

DATA PROCESSING LEAD

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Sangwani Gondwe (SENIOR DATA PROCESSING EXECUTIVE)
- Trained in Social Sciences and Statistics .

- Has managed data for private sector, public sector and Non-Governmental organisations.

- Expertise in developing electronic data collection systems, data analysis and management.

- His core competencies include strategic planning functional reviews, research project design, monitoring and evaluation, electronic data collection system designing and management.

Our Previous & Current Clientele

Previous & Current
International Partners

Get In Touch
  • P.O. Box 2921, Blantyre, Malawi Central Africa
  • +265 992 456 778
  • +265 888 700 799
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